Wednesday, 22 October 2008

Needs Tradeshow

Exhibition trade is not even the best for a company that wants to introduce prooduknya to buyers. With the exhibition will juxtapose the producer to kunsumen. Also provide the opportunity for consumers, even public, to know more closely and know what products or services offered by the manufacturer.

For the purposes of trade or the opening of the exhibition stand you can find new equipment exhibition booths at the trade show this. Trade show booths provide Trade show displays, Exhibit Truss, Trade show Floring, Table Covers, exhibitions and other needs.

You can also get the banner stands as welcomer for prospective consumers come. This form of banner stands Retractable Banner Stands, Regular Non-Retractable Banner Stands, Motorized scrolling Banner Stands, Specially Banner Stands, Outdoor Banner Stands, and others.

At the trade show booths you can also find pipes and cloth curtains, Pipe and Drape. Pipe and Drape this form Backdrop Draperry Sets with 4 options. Please select the form and price according to the needs of your exhibition. Once again the exhibition will increase sales and most can not get a new loyal customer.

Tuesday, 14 October 2008

Article Marketing A Guide to Promote Your Site

The concept of article marketing is not new. Whether it has to do with printing of yesteryear or todays online business, its purpose is still the same in marketing, advertising, selling and distributing your product by getting it promoted. And do not count out offline promotion of your site using articles as a potential for more traffic to your site as this can still be a part of your marketing plan.

Articles can tell people who are looking at your site about your product or the service you deliver. By distributing your articles to directories you are making yourself known and with time more and more people and potential customers will find their way to your website.

The articles that you present to the directories should be of some value to those who will read them. They should be long enough so that they give adequate information that a potential client can use. You need to grab the readers attention, so the headline
needs to draw them in. They can not be bland with no life. They should make the person question in their mind or desire to find out what this could be that you are writing about.

There are tremendous quantities of directories for your article marketing and the more that you use the more exposure you will have and the more likelihood of traffic to your site.

Make sure your articles link back to your site and you may want to include a copyright to help stop unauthorized use of your articles. If you have enough articles you can create an eBook and sell it at low cost or give it away as a promotion. Also if you have affiliates you can send them articles to help you to promote them.

If your articles have original content and your keywords are well planned, and not over saturating your pages, then with routine actions of article marketing you should see your business continue to grow.

Do not expect it over night. Give it some time.

Recommended is finding a article content membership site to supply you with the content you need on a routine basis.

Once you have your articles then there is the magic of putting them to work. You can do it manually which will be your lifes work, which means to really do it you will spend too much time. You can purchase software that can be used to broadly distribute
your article. Or you can go to membership site who for a monthly fee will get out articles for you to large distribution lists. The best ones offer unlimited articles allowed for submission. Personally I find the membership concept the best and easiest to deal with.

Putting your website URL in the resource box is the key to getting the interest and traffic you are generating to your site and not to somewhere else.

See the resource box of this article for more information.

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Monday, 13 October 2008

Increasing Relevant Link Popularity Will Raise Your Website Traffic

You're probably wondering what the blazes is popular about
a link! Well, in a word - plenty! Link popularity refers to
the ranking assigned to your website by the search engines,
and it determines the ranking your page gets when keywords
are entered into a search engine. So, you're probably
wondering, how do I make my link popular?

Search engines are the gateway to the Internet; they are
the first tool that potential customers use to find the
products and services they need. This is why link
popularity is so imperative. If the customers do not find
your website, you have no possibilities of making any

Search engines are discretionary, giving status and ranking
to sites that have links to their pages from related,
quality sites. It's a simple formula, but a very important
one. Google created the system, and now virtually all the
most popular search engines employ it to rank your web
pages in their indexes.

The more commonly used your keyword is, the harder it will
be to achieve link popularity, but without achieving this
step, it is almost certain your site will never rank highly
on any search engine. But don't be discouraged; there are
tried and true ways of achieving link popularity using the
most competitive keywords.

There are a few things you should be aware of. The first is
that just linking up with a large number of other websites
will not achieve link popularity. In fact, it may have
quite the opposite effect. This is particularly true when
pertaining to websites that are nothing more than "link
farms" - pages containing line after line of indiscriminate
links. Search engines may aggressively discriminate against
your website if you are associated with a link farm, so
steer clear of them!

The next thing to bear in mind is the quality of the site
you are linking to. Never link to a page you have
reservations about your visitors seeing. The last thing you
want your website to appear as is indiscriminate and cheap.
Linking to sites of poor quality will only lessen your link
popularity, if not completely destroy it.

So let's get to what you need to do to achieve supreme link
popularity and improve your rankings to stellar status on
all the popular search engines.

The first step, and the fastest way to get your foot in the
door, is to get a listing in a popular directory, such as
Open Directory Project and Yahoo. If your site is
business-related, you will want to be listed on Yahoo, and
despite the fact that it will cost you around $300 a year,
it will be money well spent. If your site is
non-commercial, the listing will be free, but it will take
time and follow-up to actually get it listed. Open
Directory is gives you a free listing whether you are
business-related or non-commercial, but be prepared to make
a lot of follow-up inquiries before you see your site

You are aiming to get listed in the highest level of
appropriate category, and this just takes some common
sense. For example, if your company ships Alpaca wool from
an Alpaca farm located in the middle of Nowhere, Tiny
State, do NOT submit your listing to "Retailers from
Nowhere, Tiny State." BIG MISTAKE! All you have to do is
look a little deeper - and submit your listing to the "Fine
Alpaca Wool" category. You will not only associate yourself
with culture and quality, but you will be listed in a
national category.

The next step after you have attained directory listings is
to locate other quality sites that will increase your link
popularity. Try to find sites that are in some way related
to yours, so not only will your link popularity increase,
but your customer base may also be expanded. You want to
avoid your competitors and look for sites that are useful
to your site's visitors. Let's look at the Alpaca Wool site
example. Linking up to a site that sells knitting supplies
would be helpful to your visitors, and the chances of the
knitting supply site wanting to link up to your site are
also greater. By linking to a related site that will be
relevant to your website's traffic, you are increasing both
of your site's business prospects - and both of your sites'
link popularity.

Not all sites want to link to other sites, so you will have
to do some research when you are looking for possible
linking partners. Google is an excellent starting place for
your search. Make sure you enter keywords that you think
quality customers will also enter to find your own site.
Remember, your criteria are quality, highly ranked,
non-competing websites that have a links or resources page.
Go to these sites and objectively assess them. Look at the
quality of the product, the graphics, and the ease of use.
Then check out the other sites they are linked to, and
determine if your own site would fit in with the crowd.

When you decide you have found a good prospect, you must
set out to woo them. The first thing to do is to add a link
on your own links page to their site. This is an essential
first step; it shows good faith, and ups your chances
significantly of their reciprocity. After you have added
their link, you must contact the webmaster of their site.
Since this is almost always done by email, you want to make
sure it is immediately clear that your message is not junk
mail. This requires that you tell them right off the bat
that you have added a link to their page on your site. A
hook like this almost always insures the reader will read

Next, be sure to be flattering and let them know how much
you appreciate their website. Make sure you emphasize that
you have actually visited their site, and that their site
is not just a random pick. Give them the address of your
links page, and ask them to check out the link for
themselves. It's a good idea to mention that they will not
only benefit from the increased traffic your website will
direct their way, but you will also increase their link
popularity. Briefly, explain why link popularity is so
essential, but do this in a sentence or two so you don't
sound like a professor! Finally, tell them you would
greatly appreciate if they would reciprocally add a link on
their own links page to your website.

Go through this process with as many appropriate sites as
you can find, bearing in mind the criteria of quality and
non-competitiveness. After you have emailed all relevant
sites, be sure to check these website frequently to see if
they have added a link to your page. Give it about a month,
and if no link appears, try another charming email. Then
give it another month, and if your site is still absent
from their links page, it's time to remove their link from
your own links page. The only time you want to pursue a
link further than this is if you believe a site is crucial
to your link popularity and your business needs. Just
remember to keep all your communications complimentary and

Then set up a schedule to check your ranking in search
engines frequently to see if your link popularity has
improved. This is not achievable in the blink of an eye. It
will take some time and a good deal of work. There is no
way around the labor-intensive quality of improving your
link popularity, which is why search engines regard it with
such importance.

By the way - make sure you have a beautiful, streamlined
site or you will never persuade anyone to link up to you.
Be prepared to keep plugging away at this process, as long
as it takes, until you achieve link popularity stardom!

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Sunday, 12 October 2008

The Value of Web Stats in SEO

Web statistics reveal information that are vital in evaluating the performance of the website. Is the website effective enough for its site visitors? Are the site visitors reaching the page they are supposed to reach? Did they reach the conversion page and eventually converted to customers?

It is not enough that a website receives site visitors. What matters is conversion. A website can be attractive but not converting. It may receive hundreds of visitors in a day but zero conversion. A website needs to perform well to be able to convert. As a web marketer, you should be able to find out how well your website is in terms of its ability to attract customers, convert visitors and generate sales. The most effective way to do this is to look at web statistics.

Web Statistics In SEO

Web statistics helps search engine optimisers determine the behaviour of the site visitors. It also reveals a lot about the browsing trends of the site visitors. By analysing the behaviour and trend of the site visitors, the optimisers will be able to identify which pages of the website need to be improved. If most of the site visitors exit through a particular page, then perhaps that page needs to be improved to pull down its exit rate.

Web statistics is also useful in determining conversion rate. How well the website is in terms of conversion? How many site visitors became customers? What contributes to the conversion and what causes the site visitors to leave without being converted? Web statistics is crucial for tracking the results of your search engine optimisation campaigns.

The data from web stats are valuable in improving the website. They will point important factors that need to be improved. Furthermore, the website"s standing on the search engines can also be determined using web statistics. Through web statistics, web marketers will be able to track the search engine visits to the website. The search engine spiders visit websites to gather information that will eventually become part of its indices.

Search engine optimisation is about optimising the website for online users and search engines. Web statistics reveal information about websites, online users and the search engines. This is the reason why web statistics is vital in search engine optimisation.

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Monday, 6 October 2008

Beoscope: Situs Video Sharing ala Indonesia

JAKARTA - Di tengah maraknya pengakses video sharing YouTube, sekumpulan anak negeri membuat situs yang sama agar ketergantungan terhadap konten asing menurun sedikit demi sedikit.

Ide pembuatan situs video sharing ini sebenarnya muncul sejak 19 Juni tahun lalu. Selang beberapa lama, tepatnya 18 Januari 2008, situs video ini diluncurkan untuk pertama kalinya. Sejak kemunculannya tersebut hingga Agustus kemarin, pengunjung Beoscope telah berjumlah lebih dari 20.000 hits.

Sama halnya dengan YouTube, para pengunjung hanya membutuhkan emapat langkah mudah untuk memasukkan video ke dalam Beoscope. Setelah mengambil dan mengedit video yang diinginkan, pengunjung harus mendaftar terlebih dahulu di situs tersebut, untuk kemudian meng-uploadnya sehingga bisa dinikmati oleh pengunjung yang lain.

Video-video yang dapat diposting bisa dimasukkan dalam beberapa kategori seperti Funs V-Ads, V-Citizens News, Interest Category, I-Music, I-Movies dan Beos Focus.

Fun V-Ads merupakan kumpulan video-video yang bertema iklan. Dalam kategori ini pengunjung dapat mengupload dan melihat video-video berisi jual beli barang atau jasa. Mirip dengan iklan baris namun tampilannya tidak berbentuk teks melainkan video. Hal ini sangat memudahkan pengunjung untuk melihat kondisi barang yang akan dibeli atau diiklankan.

Kategori V-Citizen News merupakan kumpulan video yang berisi peristiwa-peristiwa menarik di Indonesia dan dunia. Video ini mirip dengan berita-berita breaking yang ada di televisi-televisi swasta namun bedanya, video-video ini merupakan hasil rekaman langsung dari para pengunjung.

Untuk I-Music dan I-Movies merupakan kategori video bakat dari para pengunjung. Beoscope menyamainya dengan istilah video dan musik independen hasil karya anak bangsa yang belum memiliki kesempatan mengenyam dunia industri musik dan film sebenarnya di Indonesia.

Sebagai langkah antisipasi menambah pundi-pundi, Beoscope mencoba peruntungannya dalam masa kampanye pemilu tahun 2009 nanti. Untuk itu, mereka pun menyediakan jalur khusus para caleg untuk mempublikasikan diri mereka sendiri melalui layanan inovatif My Screen.

My Screen tidak hanya berlaku bagi sang calon legislatif tapi juga memungkinkan setiap orang menyampaikan pandangan, visi, dan komentar pribadinya terhadap suatu persoalan yang terjadi di masyarakat.

Selama ini layanan MY Screen telah diisi oleh tayangan video beberapa tokoh yang menyampaikan beragam informasi, antara lain analisis dan prognosa marketing Indonesia oleh Hermawan Kartajaya, analisis tentang persoalan ekonomi terbaru yang disampaikan ekonom A. Tony Prasentiantono, video ceramah budaya sineas Garin Nugroho, video introduksi acara baru Wimar Witoelar dan� beberapa video menarik lainnya.

"Dibanding media lain, layanan My Screen harganya relatif murah, namun mampu menjangkau calon konstituen potensial dari kalangan remaja dan generasi muda, karena umumnya pengunjung Beoscope adalah dari segmen ini," ujar CEO Beoscope Anang Sudihardjo melalui keterangan resminya, Kamis (18/9/2008).

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Sunday, 5 October 2008

How to Sell Downloads Online

Selling digital products online has emerged as a lucrative business opportunity. If you are toying with the idea, then this is the best time to start. Here is a detailed guide to help you get started.

Sales page:

So you have a great ebook, software or any other product that you would like to sell online. One of the first things you need to do is to create a compelling sales page, which will help attract more traffic into your site. A well-written sales page will also get customers interested about the digital products you are selling on your site. Try using power words and catchy captions on your sales page to ensure that you sustain the interest of customers. A good sales page will make your product convert visitors into buyers.

Finding a right merchant system that will help you sell online:

The next thing you have to do is to find a good quality merchant platform where you can place your products with. Such system will provide you with a payment buttons to place on your website and then process all transactions for you: accepts payment from your customer and sends them straight to your Paypal or Moneybookers account, delivers your downloadable product to the customer and collects all the information about your sales, visitors to your website, product's conversion rates and many more. Look for a merchant system that has a good merchant protection policy and allows you the most flexibility. Such system should also ideally have a network of affiliates to promote your product. This way, when you want to start an affiliate program around your digital products, you don't have to hunt for affiliate marketers. You can simply select the best affiliate marketers from the same site. Moreover you will be able to sign up them on your website. When you are looking for a merchant platform to do business with, make sure to find one that has a secure payment system in place. This way, you can be sure that all financial transactions carried out on your site are protected and secure.

Call to action:

This is such an obvious step but it is surprising how many people end up ignoring it. If you wish to drive serious traffic into your site and get more sales happening you need to have call to actions in place. This means anything that will goad customers into purchasing a digital product from your site. The call to action could be in the form of anything like a 'Buy Now' button or anything else that will make the customer buy soon. The thing about selling digital products online is that the market is fairly saturated these days. Hence, you never know when the customer will leave your site to buy from somewhere else. This is why the sale needs to happen as soon as the customer comes to your site.

Traffic generating:

The only way sales are going to happen on your site is when traffic comes in. There are many interesting traffic generation techniques to get more visibility for your digital product site online. One of these is called PPC campaigns, where you bid on strategic keywords and place adverts on popular search engines. The better your keywords are the more traffic will come to your site. You can also write articles as an inexpensive yet very effective way to get traffic into your site. Try writing reviews or opinions about the digital products you are selling. Many people read such articles and very soon you will see them coming into your website to check out and buy your product. Just promote your website yourself and you will see a great amount of your digital product sales coming to your account. The best thing is that you won't have to do any manual work yourself - a good merchant system will do everything for you.

If you are looking for a good quality merchant platform to sell your digital products with, then you should definitely check out Click2sell.EU ( They have in-built affiliate network and all the tools to store and sell your digital downloads online.

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