The Value of Web Stats in SEO

Web statistics reveal information that are vital in evaluating the performance of the website. Is the website effective enough for its site visitors? Are the site visitors reaching the page they are supposed to reach? Did they reach the conversion page and eventually converted to customers?

It is not enough that a website receives site visitors. What matters is conversion. A website can be attractive but not converting. It may receive hundreds of visitors in a day but zero conversion. A website needs to perform well to be able to convert. As a web marketer, you should be able to find out how well your website is in terms of its ability to attract customers, convert visitors and generate sales. The most effective way to do this is to look at web statistics.

Web Statistics In SEO

Web statistics helps search engine optimisers determine the behaviour of the site visitors. It also reveals a lot about the browsing trends of the site visitors. By analysing the behaviour and trend of the site visitors, the optimisers will be able to identify which pages of the website need to be improved. If most of the site visitors exit through a particular page, then perhaps that page needs to be improved to pull down its exit rate.

Web statistics is also useful in determining conversion rate. How well the website is in terms of conversion? How many site visitors became customers? What contributes to the conversion and what causes the site visitors to leave without being converted? Web statistics is crucial for tracking the results of your search engine optimisation campaigns.

The data from web stats are valuable in improving the website. They will point important factors that need to be improved. Furthermore, the website"s standing on the search engines can also be determined using web statistics. Through web statistics, web marketers will be able to track the search engine visits to the website. The search engine spiders visit websites to gather information that will eventually become part of its indices.

Search engine optimisation is about optimising the website for online users and search engines. Web statistics reveal information about websites, online users and the search engines. This is the reason why web statistics is vital in search engine optimisation.


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