1. Create an email discussion list. The list should be related to your web site's subject. Place your ad on all posts and it will remind people to visit your site.
2. Prove your product is a bargain. Add a lot of free stuff to your offer or, if you've sold the product for a higher price before, show them the difference.
3. Make your web site more useful. Sell ad space, generate hot leads, answer visitor questions, offer free content, be news friendly, etc.
4. Make the most of each visitor. Sometimes your price is to high. You should provide a variety of similar products at different price ranges.
5. Test and redesign your banner ads till you get your desired click through rate. Once you do, join many banner exchanges and buy ad space.
6. Use holidays as a reason to get free publicity. Write a press release or article about the current holiday. It'll have a high chance of being published.
7. Utilize the free content on the web. Publish one article on a single internet page and your main web site link, then upload it to your server as a doorway page.
8. Test all your new products on the bottom of your home or sales page. You don't want to take away hits from your best selling products until others are proven.
9. Earn commissions by not joining an affiliate program. Just propose a joint venture offer to web sites that don't have affiliate programs.
10. Persuade other web sites to link to yours. It can improve your search engine ranking. Just offer them something of value in return.
11. Specialize your product or service if you have too much competition. If you're selling an advertising book, rewrite part of it and target it just to pet businesses.
12. Sell a lead in product for super cheap, even if you loose a little money. If people like it, you have a greater chance to sell your higher price product.
13. Give people a free version of your product. If it does what you say they, will pay for the up-grade or deluxe version to get more benefits.
14. Ask your visitors outcome questions in your ad copy like: "Where do you want to be financially the next two years?" This'll persuade them to buy.
15. Give your product away for free to people that will agree to influence your target audience to buy it. It could be gurus, famous athletes, movie stars, etc.
16. Give your potential customers a bonus that will actually pay for their purchase. You can try money saving coupons, an affiliate program, etc.
17. Make your sales letters or ads sound like it is common sense to buy your product. For example: "Everyone knows you can't make money..."
18. Make sure your ad copy sounds like you know what you're talking about. If people sense you or your business doesn't, they won't buy.
19. Load your ad copy up with tons of benefits and bonuses. People will think and feel like they are getting a lot for their money if they buy.
20. Assume your potential customer is going to buy. For example: "Dear Future Millionaire". They will want to buy in order to feel that way.
Copyright (c) 2007 Yehiel Carter
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